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Chapter 16 — Advertisement
Enough to take Rong Xun to have a good meal.
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Chu Feng was ready to leave early on Saturday morning. The car to pick him up was almost here. He just needed to wait downstairs.
Rong Xun opened his eyes in a daze, his voice was hoarse in the morning, and asked, “Are you going out?”
“En.” Chu Feng went over, tucked him in, and said softly, “It's still early. Continue to sleep. Sleep until you wake up naturally.”
“En…” Rong Xun answered softly, closed his eyes, and was ready to continue to sleep. The weekend was a good time to sleep in. He really shouldn't miss it, but Chu Feng wouldn’t be here today. He felt empty.
“I'll put the meal card on your table. Have a good meal and don't save it. Wait for me to eat together in the evening.” Chu Feng said gently.
“En.” Rong Xun answered with his eyes closed. Hearing that Chu Feng would come back to eat with him in the evening, the empty feeling he felt was a little better.
“Call me if you need anything, no need to bother me with the shooting.” Chu Feng said with a smile, “You are welcome to check on me at any time.”
“Who wants to check on you…” Rong Xun muttered in a low voice and pulled the quilt up a little to block the corner of his mouth.
Chu Feng smiled a little, didn't disturb his sleep, took his things, and went out.
The bedroom was quiet again. Gui Heng and Si Xian were not here this week. No one would quarrel with Rong Xun. After a while, Rong Xun slept soundly again.
The location of the advertisement was set in Youjin's private studio, where there was a very good studio. Although the place was not big, it was enough for an advertisement.
When Chu Feng arrived, Youjin was already waiting for him inside.
“Director You.” Chu Feng called first.
Youjin stood up, walked over and patted Chu Feng on the shoulder, smiled, and said, “Don't be so polite, just call me Uncle You. Your mother said you would help me. I'm so happy.”
“I'd better call you 'Director You'. After all, I'm here to work for you. I'll call you 'Uncle You' when the work is over. It's my honor to help you.” Chu Feng smiled.
One yard returns one yard, he used to do the same. Otherwise, others would think he was not serious about his work or wanted to make a relationship with. In this circle, sometimes we should have a clear hierarchy and keep an eye on it in order not to be criticized.
Chu Feng's words were watertight, which surprised Youjin. After all, he often talked to Chu Tang about children. Chu Tang always looked very dissatisfied with Chu Feng. During his few contacts with Chu Feng, he also found that Chu Feng was a very arrogant child and rebellious. If these two points could be changed, Chu Feng would be a good seedling to enter the entertainment industry with his appearance and family background. Seeing Chu Feng today, although he just said a few words, he could also feel that Chu Feng's sense of rebellion seemed to be gone. But some steadiness and pride.
“Okay.” Youjin smiled, took a document from the table, handed it to him, and said, “This is the contract. Look at it, if there is no problem, sign it. We're ready to start.”
“Okay.” Chu Feng took over the contract and signed it directly without looking at it. He was very happy.
Youjin smiled and said, “Not going to look carefully?”
“It's not necessary.” Chu Feng said, “You're a big director and won't pit me.” First, he made him feel that he fully believed in him and made a good impression. Second, his mother must have seen the contract. He really didn't need to do a superfluous act.
“Good boy.” Youjin laughed, obviously, Chu Feng's words pleased him. “Go, I'll take you to the dressing room and tell you the content of the advertisement by the way.”
In fact, the communication between the signing and advertising content should be given to Chu Feng one day in advance, but Chu Feng was now a third-year senior student. It was difficult to spare one day to shoot, and other things could only be squeezed in time.
The makeup artist Kitty they got this time was also one of the top in the circle. Chu Feng once worked with Kitty and was a very cheerful woman.
Seeing Chu Feng, Kitty smiled and said, “Director You, where did you get this handsome boy? But it’s really more suitable than the one before.”
Youjin said with a smile, “Sister Xin’s son.”
“Oh, I said, the genes are there.” Kitty smiled, “Come, let aunt see.”
Chu Feng walked over with a smile and said, “Sister Kitty, I want to call you aunt, but I call you old.”
Kitty was six years older than Chu Feng. After she graduated from high school, because of the financial difficulties at home, she didn't go to college, so she came out to learn makeup to be a makeup artist. Kitty was very talented. She left school in two years and then began to travel among various production teams. From the initial dragon design makeup of minor characters in opera, step by step to the leading role makeup artist now, only she could know the sadness in the process from her experience.
“You know me?” Kitty was surprised. After all, she is only a behind-the-scenes worker.
“I heard my mother mention that once my mother took a magazine cover, you put on the makeup for her.” Chu Feng smiled and said with a very polite attitude. This was about a year ago. In fact, he didn't care about this kind of thing at first, but after entering the circle, he always had to improve his interpersonal relationships, so he especially took the effort to make up for it, but he could also speak out.
Kitty smiled, her eyes crescent-like, “It was just a coincidence. It's my honor to have the opportunity to do makeup for Sister Xin.”
Song Xin had her own special makeup artist, but that day the makeup artist had acute gastroenteritis and couldn't come. Guan Min asked Kitty to come. Song Xin and the magazine company were very satisfied with the effect. It was a very pleasant cooperation.
Youjin duly interrupted the conversation between the two and said, “Time is running out. We'll talk later and put on some makeup first.”
Kitty looked at the time and really needed to rush. She smiled and pulled open the chair to let Chu Feng sit down then she opened the makeup box and began to put makeup on Chu Feng. Boys' makeup is actually relatively simple, in addition to Chu Feng’s good skin, it didn't take much time.
During this period, Youjin sat next to Chu Feng and told him the content of the advertisement, so that he could know as soon as possible.
This was a drink for students. It was nutritious and suitable for students with a heavy mental burden. Moreover, it was suitable to drink at any time, which couldn’t only supplement the nutrition needed every day, but also alleviate fatigue and be beneficial to health.
The advertisement was about students drinking this drink at different times of the day.
Chu Feng was originally a third-year senior high school student. It was very suitable for him to shoot this kind of advertisement. Although some stars could play and act as a youth to shoot, they were not as persuasive as real students.
After he told Chu Feng the content of the shoot, Youjin especially took three bottles of different flavors for him to taste, namely blueberry, strawberry, and original. Chu Feng picked up the bottle of blueberry and, with Kitty's permission, opened it and took a sip. It tasted good and sweet. Because most of the ingredients are walnuts and milk, it had a little thick consistency, but it didn't taste like milk, because the blueberry pulp was added, so the color was a little purple, it looked a little strange. Maybe it was to prove that it had genuine ingredients, so he ignored the color, lest others think there was too much flavoring of the blueberry.
“How does it taste? I'll bring you a box if you like,” Youjin said. The manufacturer provided a lot of samples, which would not be taken back. After shooting, they would be distributed to everyone.
“Not bad.” Chu Feng replied, drinking this felt like drinking fruity milk, soy milk, and so on. He estimated that Rong Xun would like it.
“Well, you can take a box after shooting,” Youjin smiled.
Chu Feng was not polite and said, “Thank you, Director You.”
An hour later, all the staff was in place, the group performer put on makeup and changed clothes, and the advertisement officially entered the shooting.
The first scene was aimed at a bottle of beverage. Chu Feng had to take it away as if going out to school. This seemingly simple action, in fact, also needed some points to pay attention to. At this moment, the action must keep the front of the bottle facing the camera when moving. If you take it away as usual, and only the back of your hand is left when you get out of the lens, that would be very unsightly. And even if it was taken in parallel, it should be natural, otherwise, it would give people a very deliberate sense of awkwardness, which was easy to associate with the commodity display.
This kind of thing was naturally not a problem for Chu Feng. When he took the bottle, the front of the bottle was still facing the camera, but when he was about to leave the camera, he turned his wrist and turned the front of the bottle slightly by 15 degrees, in this way, not only you could see the name on the front of the bottle, but also see a little hand movement and not to let the hand grab the lens to cover the bottle, such a natural rotation, indeed gave people a sense of urgency to take the drink to school.
This short two or three-second shot actually contained a lot of things, and no small action was in vain. These were all obtained by Chu Feng from years of experience and the guidance of his predecessors, and slowly, it all evolved into subconscious actions when shooting, so that the shooting could have no sense of violation.
“Pass!” Director You shouted happily. In the beginning, he wondered if he needed to guide Chu Feng, but with this shot, he knew that everything was superfluous. Chu Feng performed very well, but he didn't know if someone taught him or because of his talent.
The next shooting went smoothly. In the morning, he took pictures of breakfast and break, and in the afternoon, he took pictures after exercise and before going to bed.
Chu Feng's sense of lens was recognized by everyone in the shooting team, and his performance was also very natural. He was handsome and had a serious student image, which was like a realistic version of “Chu Feng's Day”.
In fact, Chu Feng also considered a lot in the lens performance. If he were someone else, he would probably consider playing handsome and highlighting the image of handsome men, which was also a common practice in many advertisements. But Chu Feng didn't have any actions of a handsome guy this time, he just showed the vitality and liveliness that a student should have. After all, this was a drink for students, and parents usually buy it for students. What kind of children do parents like? This is obvious. Therefore, only when the advertisement left a good impression on parents, parents would consider buying it for their children to taste. If the protagonist of the advertisement looked like killing Matt or would wink at the camera from time to time, parents would want to change the TV channel when they see it, then the drink would not be sold at all.
Chu Feng's idea coincided with Director You, so even without talking, Director Yao was very satisfied with the shooting results.
As for the impression on the student audience, according to Director You's many years of experience, as long as the atmosphere of advertisement was good, the color was fresh, and the appearance of Chu Feng was enough to make a good impression.
Chu Feng also deliberately restrained his acting skills, which may be too mature, and left a jerky side in some places. So that he would not let the experienced Director You doubt. After all, some things that need experience couldn't be explained by a word of talent.
After shooting the advertisement, it was already 4 p.m.
Director You asked everyone to pack up and go to dinner together, and it was his treat.
After removing his makeup, Chu Feng told Director You that he would go back to school to study, so he would not go to dinner.
Director You also knew that for Chu Feng, learning was the first thing for, and didn't force him. After giving Chu Feng a red envelope, he asked his assistant to carry a box of drinks for Chu Feng, and then personally sent him to the car.
Chu Feng said goodbye to Director You and left first. He didn't want to go back to read. He just agreed to have dinner with Rong Xun. He certainly won't break his appointment. The money for the advertisement wouldn't be available until Tuesday, but the red envelope Director You gave was enough to take Rong Xun to have a good meal.
The author has something to say:
When Xiao Xun appeared less, he always felt that something was missing.
*
[Small theater]
Chu Xiaofeng: I'm the first protagonist! I ask for an extra play!
Rong Xiaoxun: (points finger at himself) What about me?
Chu Xiaofeng: You are the wife of the first protagonist!
Rong Xiaoxun: …
Chu Xiaofeng: Er... My wife must be the super first protagonist! You have to play!
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Footnotes:
no need to bother me with the shooting — 不用拍打扰我, there’s a lot of not useful ones: don’t bother me with camera, don’t bother me with shots. So, I am unclear. I’m trying my best, really.
one yard returns one yard — 一码归一码, from what I searched so far here: don’t mix up things and two things cannot be understood together. I found it here: https://hinative.com/en-US/questions/12864311
watertight — 滴水不漏, a Chinese idiom, which means that no drop of water leaks. It describes a very meticulous, thorough, and impeccable speaking and handling. It is also described as holding all the money in one's hands and refusing to take it lightly.
superfluous — 多此一举, to do more than is required (idiom) ; unnecessary
speak out — this one is incomplete. In the raws “倒也能说出个子午卯来” now the 个子午卯来 was cut. The MTL is not making sense. If anyone knows the translation, you can comment down so I can fix that. I tried searching but I can’t really find anything useful.
crescent-like eyes — 笑弯了眼睛, I Googled, it says crooked eyes so I searched that one as well. It means misaligned eyes, but that’s not it. So, I removed bent and just used crescent-like since it means crescent-like eyes when smiling.
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