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Chapter 76: The Key to Becoming a Superior Person
Whether they wanted to leave or not, everyone stayed. The concept of earning a monthly income of over ten thousand bucks remained limited to the upper-middle class. Even among the middle class, unless one was a partner in a company, the ability to earn over ten thousand bucks a month was not guaranteed.
So, what did it mean to earn over ten thousand bucks in this era?
It was quite simple—a month's earnings exceeded what others would need four years of abstaining from food and drink to accumulate. By calculating the daily earnings, those who stayed would surpass the monthly income of others.
Moreover, the economic situation in Sabin City was not favorable. Unemployment rates were rising, and on the streets, one could often see people with dejected expressions, facing constant setbacks in their job search. Getting a good job was truly difficult.
Whether it was to strive for the ten-thousand-bucks monthly salary or simply to witness whether Lynch was a scam artist, these people chose to stay.
As long as they stayed, there was a high probability of joining Lynch's team. There was once such a profession that offered free meals, accommodation, and even free lessons, but the employer could never find anyone to fill the position. They even considered resorting to kidnapping to acquire students. In certain industries, employees themselves were considered wealth, substantial wealth.
But Lynch's approach was different from those people. He wouldn’t be so crude. What one begged to give to others, others might not appreciate. Only when others begged for something they wanted, even without dignity, would they treasure it.
Next was a relatively simple exchange of some new experiences. Most of these young people didn't have much work experience, and the most crucial aspect was that their time in society was not yet long. They were in their early twenties, around twenty-one or twenty-two years old, and had only gained a faint understanding of the cold and sinister nature of society. Despite this, they still clung to dazzling fantasies about the world.
The reason it was dazzling was that these fantasies would eventually fade away.
In over two hours, Lynch explained how to knock on other people's doors, how to make those people sit quietly on the sofa and listen to them babble, and how to make them willingly come to the warehouse district on a Saturday afternoon for an auction destined to be written into history.
Lynch talked a lot, but the core was simple—wealth, interests, and pursuit.
"If you see an elderly person living alone, sell some children's toys to them, tell them how much childrens will like these toys..."
"The needs of the elderly are simple; they just want the company of children for a while. So, these elderly people don't mind spending money to buy some humble happiness to fill their easily satisfied hearts."
"When children see toys they like here, they will think of them, and may even take the initiative to go to them."
"If you see adults and parents living together, talk to them about some freedom, second-hand cars, and second-hand houses, these will become their first choice..."
"The generation gap between young people and their elders will make them need their own space. If they can't afford a house, then a second-hand car will be what they need most."
"Cars may be small, but they can be a paradise for them to escape reality."
"If you see women, introduce some fashionable things, new hairdryers, new curling irons—there will always be something they need..."
"If you see men, strong liquor, cigarettes, ties, watches, and even some..." Lynch glanced down at the manual multiple times, "... some adult toys."
"Someone once told me that sales are about creating needs. I told him it's nonsense. If you create a need that a poor person can't afford, you'll never earn a penny in your life."
"Sales is not about creating needs, but discovering needs and then stimulating them," he changed his sitting posture, and the young people around him were like students surrounding a teacher, earnestly taking notes.
"Those who give you time to showcase items don't want you to persuade them to buy the products. Instead, they want to use the opportunity to convince themselves that they don’t need a certain product."
"If you can find what they need and tell them that buying these things now is the most appropriate time, then you have mastered this world."
Richard was diligently taking notes and couldn't help but ask, "Mr. Lynch, how do I find out what others need? I believe they won't tell me."
Lynch pointed to his eyes, "Observe. From the moment you enter, speculate about the approximate income level and lifestyle of the family based on the attire of the person opening the door."
"Wealthy people like silk casual wear. It's summer now, and they want to maintain their dignity and appearance. So expensive silk is their favorite."
"Poorer people, like us, mostly wear casual clothes at home, similar to what you wear at home. Some may even wear work clothes."
"As for those who aren't even wearing clothes, if it's a man, I suggest you directly tell them that you have cheap alcohol."
"If it's a woman..." Lynch's face showed a certain expression understood by men, with the children showing a somewhat puzzled expression, "Check the time and date; not every hour of every day is safe."
The atmosphere at the scene was very relaxed. Lynch used the most straightforward methods to help these people understand their potential customers in the shortest possible time, and then teach them how to offer those people something slightly higher than their current standard of living, followed by an irresistible price.
It was like a man who liked cars; he wanted a better car, but he rarely took the initiative to browse the used car market or even pay much attention to it. However, this need was real.
As long as the right time and the right person gave him an irresistible condition, his demand would be stimulated and then difficult to contain.
Discover and then stimulate them—this was what Lynch was teaching these young men.
At noon, Lynch invited everyone to have a meal together—steak for 19.9 bucks. This made everyone feel pleasantly surprised.
Not everyone could afford a 19.9 buck steak. Many people might not have even tasted what this kind of steak was like until now. Regardless of whether they would stay or not, at least they felt that they weren't losing out now.
While Lynch continued to subtly instill some business and trade knowledge into these young friends, someone was keeping a close eye on him.
Michael's matter had gradually subsided, and he received the consequences he deserved. However, this did not mean that the issues between the Federal Bureau of Investigation, the Federal Tax Bureau, and Lynch had disappeared.
No matter what role Lynch played in this matter, he was always the person who made the Federal Bureau of Investigation and the Federal Tax Bureau lose face.
Perhaps these two agencies wouldn't actively investigate Lynch, but they could keep an eye on him. As long as he made a mistake, he might be taken down.
This was also why people often said that individuals could not resist state agencies. Those people were paid to do things against others; it wasn't their waywardness, but their job.
Even among the young men recruited by Lynch, there was an undercover agent from the Federal Bureau of Investigation—a recent graduate from the police academy, selected into the Federal Bureau of Investigation due to outstanding performance. Carrying a heart full of righteousness and a sense of duty, he was a young undercover agent.
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