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Chapter 28 Behind the scenes
The headquarters of the Piram Alchemy workshop was located in Prester. At this time, in the huge office on the top floor of the headquarters, Piram was dealing with documents. The income of Alchemy was quite substantial. He was already considering whether to buy the fourth villa.
Knock, knock...
There was a rapid knock on the door, making Piram frowned unpleasantly, but he responded in a low voice.
"Come in."
"Master, I got the thing you asked."
As soon as he entered the office, Sanderson shook the Cola like showing off a treasure, causing countless bubbles to surge.
"Really?"
Piram remained calm. He pointed to his desk where there were two bottles of Cola, just like the one in Sanderson's hand.
"Huh? Master, you have already figured out the recipe for it? Oh my god, you are such a genius!"
Sanderson immediately flattered, but when he saw Piram's face changed, he immediately stopped talking.
"You idiot! Haven't you read the newspaper in the last two days? "
Piram snarled in a low voice, and at the same time threw the "Daily Prester" beside him at Sanderson. This lackey didn't dare to dodge, so he could only let the newspaper hit his face.
"This Cola has become a household name in Prester. Everyone is vying to buy it, queuing from the store to the street!"
When Piram first saw the newspaper, he was also very curious about this mysterious drink, but when he found out that the store selling Cola was the Warren Pharmacy Store that had worked with Antoine for many years, he had an ominous feeling. He had a hunch until he sent his subordinates to buy it, and then he finally confirmed that this Cola was the product Reiner commissioned Antoine to manufacture.
He just did not know what tricks Antoine or Reiner behind him used to make "Daily Prester" publish such an influential novel.
"That, that popular?"
Sanderson was stunned. He was not very literate, so it was naturally impossible for him to subscribe to newspapers. However, he knew that his boss had invested in several newspapers, such as "Prester Daily" and "Prester Life", etc. As for "Daily Prester", it didn't seem to belong to his boss.
"In just one day, the sales of Prestige Daily increased by 50%, and the market share climbed to 40% again. You know how much money I've spent to make this pedantic and obsolete newspaper publisher almost go broke!"
Piram was furious. He bought out those newspapers was to sway public opinion for himself in the future. As a mage, Piram had difficulty advancing further. He could only seek an official career and became a city council member by virtue of his business status, and then wait for an opportunity to seize the position of mayor and successfully enter the upper class.
"Daily Prester", a newspaper that reported on Piram's unfair competition in the past, was his enemy!
Now, the two enemies, Daily Prester and Antoine were working together.
"It's time to let them both fall into the abyss."
Piram pressed the knuckles of his fingers, his face gloomy.
"Master, are we going to use that trick again?"
Sanderson naturally referred to the method of copying Cola and then dumping it at a low price. This method has been used repeatedly, and it worked every time.
"Idiot, do you think I haven't thought about it?"
Piram cursed, then picked up a bottle of Cola on the table.
"I have shown the production team this. The main ingredient of this drink is ordinary sugar water. It is easy to imitate a similar taste, but this is not the point."
"What's the problem with this?"
Sanderson certainly didn't understand the alchemy, so he asked hurriedly.
"Hmph, you will know when you open the bottle of Cola in your hand."
Piram looked at the Cola that had been violently shaken in Sanderson's hand and said coldly.
For unknown reasons, Sanderson tried to open the metal bottle cap with his hands but failed. After thinking about it, he bit it with his teeth, then lifted it, and then the Cola was opened.
At the same time, a lot of air was released.
The bottle cap was like a bullet, violently hitting Sanderson’s upper gums, knocking off one of his teeth, and the Cola mixed with a large amount of gas spewed out of the bottle of splashed all over him. This kind of sugar water quickly turned into a sticky liquid. It became a viscous liquid, making Sanderson look like a total mess.
"What is this? ？”
Sanderson encountered this kind of drink for the first time, and the shock was so great that he even forgot to get angry.
"There is a special gas in Cola, which is colorless and tasteless. It can be dissolved in water. It can make Cola produce a special flavor. It will also take away excess heat due to the release of the gas and achieve the effect of cooling... It’s a waste to tell you. Anyway, you just need to know that we can’t produce this gas now.”
Piram shook his head. This special gas seemed to be a new substance, but Antoine didn't publish a paper and just used it to make a drink? ？ ？
He couldn't figure it out. The alchemy team had tried several known gases, but either it cannot be dissolved in water, or it will change the taste of cola. So far, the alchemists that Piram has invited back at a high price still had no clue; they could not even make the low-quality version.
But Piram knew that it could not be delayed. If the Luna Nova Cola became deeply rooted in the hearts of the people, he would never have a chance again.
So Piram ordered them to use sugar water as the raw material to produce the most similar Cola regardless of the consequences. Although the taste was much worse than that of the original Cola, Piram was ready to use price wars to beat the opponent.
Since when buying Antoine's Cola, customers had a chance to get another bottle, Piram directly halved the price of his cola!
Although according to the arrangement cost of the alchemy magic circle, this kind of profit was very small, and it could even be considered a loss after all kinds of expenses were calculated, but as long as it could help him to capture the market share, then everything was worth it.
"It's impossible for those common people to distinguish the taste of these two kinds of cola anyway. This is enough."
Tomorrow, the Cola from Piram Alchemy Workshop would be delivered to his major shops and restaurants. And Piram was also going to let his own newspapers use headlines and even an entire page to advertise his cola.
Such a shocking publicity advertisement was definitely much more effective than that stupid novel.
"As for you, Sanders, you will steal Antoine's alchemy magic circle for me. I will analyze this gas and write it in the thesis, and take everything from them!"
Piram commanded forcefully. He even said Sanderson's name wrong.
Looking at the incomplete picture on the table, there was only endless anger in his heart.
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